Drive More Sales with an “Order on WhatsApp” Button for Your Shopify Store

Introduction In today’s competitive e-commerce landscape, creating a seamless and personalized buying experience is paramount for driving sales and fostering customer loyalty. One effective way to achieve this is by incorporating an “Order on WhatsApp” button into your Shopify store. This feature empowers customers to initiate orders and engage directly with your business via WhatsApp. In this comprehensive tutorial, we will guide you through the process of integrating an “Order on WhatsApp” button into your Shopify store and highlight the numerous benefits it offers. As always, we believe in open-source practices, and all the code provided in this tutorial is available for your use.

Step 1: Obtain Your WhatsApp Business Account Begin by setting up a WhatsApp Business account. If you don’t have one yet, visit the WhatsApp Business website and follow the instructions to create an account tailored to your business needs. This account will grant you access to the WhatsApp Business API and additional features for managing customer communication.

Step 2: Obtain Your WhatsApp Business Number After setting up your WhatsApp Business account, obtain a dedicated WhatsApp Business number. This number will serve as the point of contact for customers to place orders and communicate directly with your business through WhatsApp.

Step 3: Access Your Shopify Theme Editor Log in to your Shopify admin panel and navigate to “Online Store,” then select “Themes.” Locate the theme you wish to integrate the “Order on WhatsApp” button into and click on “Actions” followed by “Edit code.”

Step 4: Locate the Product Template Within the theme editor, find the product template file responsible for controlling the layout and structure of your product pages. Identify the section where you want the “Order on WhatsApp” button to appear, such as near the “Add to Cart” button or below the product description.

Step 5: Adding the “Order on WhatsApp” Button Code Insert the following liquid code at the desired location within the product template file to add the “Order on WhatsApp” button:

{% assign phoneNumber = 'YOUR_WHATSAPP_BUSINESS_NUMBER' %}
{% assign productURL = shop.url | append: '/products/' | append: product.handle %}
{% assign productSKU = product.variants.first.sku %}

<a href="https://wa.me/{{ phoneNumber }}?text=Order%20Request:%0AProduct%20Title:%20{{ product.title }}%0ASale%20Price:%20{{ product.price }}%0ASKU:%20{{ productSKU }}%0AProduct%20Link:%20{{ productURL }}" target="_blank" class="whatsapp-button">
  <img src="whatsapp-icon.png" alt="WhatsApp Icon" class="whatsapp-icon" />
  <span>Order on WhatsApp</span>
</a>

Step 6: Save and Preview Upon making the necessary changes, save your modifications by clicking the “Save” button. Preview your store to witness the “Order on WhatsApp” button in action on your product pages.

Benefits of Adding an “Order on WhatsApp” Button

1. Seamless Order Placement: The “Order on WhatsApp” button enables customers to initiate orders directly from the product page, reducing friction and streamlining the buying process for quick conversions.
2. Personalized Customer Interaction: By integrating WhatsApp as a communication channel, you can provide personalized recommendations, address product-related queries, and foster stronger relationships with customers, resulting in enhanced customer satisfaction.
3. Efficient Customer Support: With WhatsApp, you can offer efficient customer support, as customers can easily reach out to you with order-related questions, special requests, or concerns. Timely responses lead to increased customer satisfaction.
4. Increased Sales Conversion: By offering a direct and convenient ordering option through WhatsApp, you eliminate purchase barriers. Customers can inquire about product availability, pricing, and shipping details, building trust and boosting the likelihood of completing a purchase.
5. Mobile-Optimized Experience: WhatsApp’s widespread use on mobile devices ensures a mobile-optimized buying experience for your customers. Integrating an “Order on WhatsApp” button aligns with the growing mobile user base, further enhancing convenience.
6. International Reach: Leveraging WhatsApp as a communication channel allows you to connect with customers worldwide, transcending language barriers and expanding your business’s global reach.

Conclusion By following this step-by-step tutorial, you can seamlessly integrate an “Order on WhatsApp” button into your Shopify store. This valuable feature provides numerous benefits, including seamless order placement, personalized customer interaction, efficient customer support, increased sales conversions, a mobile-optimized experience, and international reach. As a commitment to open-source practices, all the code provided in this tutorial is available for your use.

If you have any questions or require further assistance, our support team is here to help. Embrace the power of the “Order on WhatsApp” button to enhance customer satisfaction, streamline the buying process, and drive sales for your e-commerce business.